Cash-U Finance- an item of dessert. Grupeer is proud to announce the partnership by having a brand new loan originator- Cash-U Finance.

Grupeer is proud to announce the partnership having a brand new loan originator- Cash-U Finance. The fundamental mission of Cash-U loans would be to assist anyone, that has starred in an arduous financial predicament alone. Mixing together new technology, latest styles in cyber-security and high tech device learning algorithms, Cash-U Finance brings readily available microloans to anybody across Russia.

Cash-U is really a fairly young business- it absolutely was established in might 2017, but began operations in September 2018. The brand-name Cash-U perhaps not unintentionally is consonant because of the cashew pea pea nuts. Within the Russian language there was an idiom “cracking nuts”, which can be a synonym to the English idiom “like a bit of cake” and means one thing not that hard and fast. This name brand aims to inform the storyline of the way the loans of Cash-U are easy to get at in a quick time period.

The founders’ goal would be to result in the personal bank loan market very technical and customer-friendly. They’ve leveraged their expertise in micro-financial businesses in one part as well as the marketing that is online on one other part. This perfect blend permitted producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 professionals that are highly skilled utilized in the business.

In the present climate that is economic individuals, every once in awhile encounter the problem, if you find no money kept after the wage at the conclusion associated with the month. In a few urgent circumstances maybe not, everybody else can ask buddies to borrow funds. Furthermore, in the event that individual has delayed re payment for almost any bill, the credit score gets spoilt and these customers are undesired by banking institutions. Therefore, right right right here the available payday advances are available.

Business design

The lifecycle associated with loan is made of 5 phases. The customer registers on the website and link the payment solution to his or her account in the beginning. During this period, the document is checked for authenticity. Next, may be the scoring procedure. The quick questionnaire, that is needed because of the regulator permits running all the way through Big Data information warehouses (around 30). About 10,000 parameters are analyzed within 20 moments and therefore are going right through the company’s scoring model. The fraudulence detector can also be working at this time.

The 3rd to 5th phases are getting the funds towards the client’s bank card, spending it right straight back and in undesirable situation business collection agencies. So as to make your debt collection procedure since efficient as you possibly can, four collection stages were created with respect to the amount of times of the missed payment. This type of tailored way of business collection agencies makes Cash-U Finance a leader in this industry- your debt collection price is greater than the industry average.

The proprietary scoring model of this business additionally permits making smart choices when it comes to lending cash. This is certainly all feasible because of device learning algorithms, use of big databases and information that is alternative. The scoring model’s approval price for brand new customers is 20% and 70% for going back clients.


An extremely technical online marketing strategy enables attracting an excellent brand new market. Furthermore, customer commitment is impressive- more than 80percent of consumers are using the loan over over and over repeatedly. Presently, Cash-U Finance has 15,000 clients that are returning. Another key to success is really a wide selection of services and products, this enables offering extra items to clients.

In Russia, there clearly was amazing interest in pay day loans, so it’s crucial that you give attention to your target clients. Cash-U Finance aims to provide clients between 25-55 yrs old with a average payday loans earnings of 20k-30k RUB (Eur280-430) and require the mortgage because of some unforeseen occasions. The typical clients right now are either women or men, between 25-40 years of age with greater education and residing in towns having a population above 15,000 individuals, working and an income as much as Eur570. The attention price is in line utilizing the legislation and rivals’ rates. The loan that is average Eur90 for first-time customers and just over Eur130 for the going back customers. The present loan profile is around Eur750,000 in addition to income for 2019 is more than Eur4 million.


The owners of the business have begun to the office in the loan that is payday a very long time ago and possess witnessed the marketplace without having the legislation. Recently a complete lot of modifications had been implemented therefore the legislation got tough. Many players have gone the marketplace due to that, but Cash-U Finance contrary got well informed into the regulated environment. Which means that the investors have actually the proper mindset to produce a product that is strong.

The investors genuinely believe that the legislation permits organizations that are micro-financial contend with conventional banks and provide more advanced items later on. Another aim associated with business would be to develop various other areas- in Asia. We wish that with assistance from funding Cash-U Finance will raise on Grupeer platform, these objectives are simpler to achieve! Welcome, Cash-U Finance!

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